Men’s facial skin loses its elasticity and moisture due to everyday shaving and it needs the nurture of quality treatments intended for men. Stop worrying! Facials aren’t just for women anymore.  The modern man in Zagreb gets facials about once a month, and many of them come here to Ageness Beauty Institute, because AB institut has specially designed facials treatments for men. Just as they schedule an appointment for a haircut, the discriminating man in Zagreb also schedules regular facials.  The 35% of beauty treatments today are done by men, and many of them get regular facials to improve their good looks and the health of their skin.   Living in a city like Zagreb with pollution and dust from traffic can clog your pores with toxins that lead to a dull, aged look. Men are also more prone to blocked pores and blackheads than women are. Deep-pore cleansing, moisturizing, exfoliation, and toning, that a regular facial provides will improve the look and health of your skin. There are different types of facials, but most last for about one hour. A basic facial includes Cleansing, Exfoliation with a facial scrub, Steam to open the pores, application of a mask to tighten and firm the skin, toning to balance the pH-level of your skin, and moisturizing depending upon your skin type (oily, normal or dry). Your therapist will customize your facial according to the skin type you have and take into account any skin problems you suffer from, to help relieve them. Give your skin the facial treatment it needs, and that you skin deserve. Find the treatment that your will absolutely love!